Introduction & Description

JB Research Company is a full-service economic
consulting firm specializing in the entertainment
industries. Drawing on a combined experience of
over 50 years in entertainment, arts, sports,
cultural, public assembly facility, recreation, and
retail economics, we are able to offer our
clients-the leaders in retail and entertainment-the
most practical solutions to their economic
planning strategies.

In the new entertainment infused retail industry,
where new entertainment features are rapidly
being established in areas where they never
existed before-such as shopping centers,
restaurants, and casinos--our experience and
knowledge are unparalleled. Every JB Research
consultant is matched specifically to each client's
individual needs. They personally complete all
phases of the assignment from concept
development, primary and secondary research,
data collection, analysis and recommendations,
to the final report preparation.

JB Research Company is dedicated to the
collection and analysis of the most current
databases available, which we continually review
and update. We provide concept planning,
market and feasibility studies, consumer
research, fiscal impact analysis, and financial
planning for both the public and private sectors.

JB Research was founded in 1990 by Jill
Bensley. Ms. Bensley brings 20 years of
experience in the economic planning and
research industry, beginning with her work with
Economics Research Associates in Los
Angeles. At Federated Department Stores she
served as Research Analyst and was Director of
Research for South Mark/University Group, a
multi-million-dollar real estate firm. She was Vice
President of Harrison Price Company in Los
Angeles before establishing JB Research
Company in Ojai, CA.

Active in her surrounding community, Ms. Bensley
is co-founder of Kids' Arts, an arts education
program for children in foster care in Ventura
County. Currently she serves as an appointed
member of the Economic Vitality Commission in
Ventura County and has taught real estate market
analysis at UCLA and UCSB. She is a full
member of the Urban Land Institute and vice chair
of the Entertainment Development Council,
International Association of Amusement Parks
and Attractions, and Themed Entertainment