BS, Economics, University of California at Berkeley
Post-graduate study, Economics, University of Florence, Italy
Post-graduate Master's degree courses, Economics, University of California at Berkeley
Related Work Experience

1972-1974         Economics Research Associates, Los Angeles, California, Associate
1974-1976         Independent Consulting Economist, Los Angeles, California
1976-1978         Urban Projects, Inc., Los Angeles, California, Analyst
1978-1980         Federated Department Stores, Los Angeles, California, Senior Analyst
1980-1982         South Mark/University Group, Long Beach, California, Director of Research
1982-1992         Harrison Price Company, Vice President, Torrance, California
1992-                 JB Research Company, President, Oxnard, California

Ms. Bensley is president of JB Research Company, an economic consulting firm specializing in
concept development, market and financial feasibility testing for cultural, retail, entertainment,
and sports real estate projects.  Though trained as an economist, Ms. Bensley has long
believed that the big hits and all of the “misses” in these industries are a function of
understanding and catering to the collective hearts and minds of various demographic cohorts.  
Because of this belief, she is an avid trend watcher and an expert on characteristics and
behavior of various market segments.

Ms. Bensley has more than 25 years of experience in the economic planning and research
industry, beginning with her work with Economics Research Associates in Los Angeles.  At
Federated Department Stores she served as Research Analyst and was Director of Research
for South Mark/University Group, a multi-million-dollar real estate firm.  She was Vice President
of Harrison Price Company in Los Angeles before establishing JB Research Company in Ojai,

Active in her surrounding community, Ms. Bensley is co-founder of Kids' Arts, an arts education
program for children in foster care in Ventura County.  Currently she serves as an appointed
member of the Economic Vitality Commission in Ventura County and has taught real estate
market analysis at UCLA and UCSB.  She is a full member of the Urban Land Institute and is
Chair of the ULI Entertainment Development Council; International Association of Amusement
Parks and Attractions; International Council of Shopping Centers and Themed Entertainment

Clients include the Kellogg Company, the Coca Cola Company, Legoland Theme Parks,
Arrowcroft plc, the Academy of Motion Picture Arts and Sciences, Sega Corporation, Sony
Development, American Girl Place, The Children’s Place, Nintendo Corporation of America,
Excel Legacy Corporation, the Honda Center, 20th Century Fox, Nickelodeon, CNN, Gaylord
Entertainment, and the Portland Trail Blazers.