World of Coca Cola and the Center for Civil and
Human Rights

JB Research Company consulted on the strategic vision for
the 22-acre Centennial Olympic Park transformation into a
three-museum complex. JB Research also provided market
and economic testing for various programs and scenarios
including several real estate based options.  Two attractions
were developed, and one is under development.
Project Specifics:

Richardson Development Group, Inc.
for the Coca Cola Company

Location of Project
Atlanta, GA

Size of Project, Project Elements
22-Acre Centennial Park, including
The Georgia Aquarium, The World
of Coca-Cola, and The Center for
Civil and Human Rights

Value of Project:
$500 Million
Other Museums:

Academy Awards               Artpark                          Museum of Neon Art
Pequot Museum                Starbucks Museum        World of Coca Cola